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About Our Cross Border Road Freight Company

Offering customer service that is not just the best but legendary.

About GMR Freights

GMR Freights commenced operations in 1976 and pioneered the concept of consolidating container loads of mixed goods from the Reef, transporting these by road to Botswana, and subsequently distributing those goods to a wide range of destinations in that country. This remains the core business of the Group, although a considerable number of single destination full-container loads are now transported. In 1985, we launched a similar service to Eswatini. Subsequent growth sees a successful consolidation service into Namibia and Lesotho as part of our service basket.

The Group, through its associated companies, has a substantial asset base in Botswana, South Africa and Eswatini, including warehouse facilities in Gaborone, Johannesburg and Mbabane, and a comprehensive vehicle fleet of approximately 80 units, ranging from main-line super-links, freight carriers, distribution vehicles, pick-ups and forklifts.

The Group consists of several independent companies, each responsible for a specific aspect of activity, such as long-haul transport, management of real estate, distribution, and warehousing. The structure of its entities ensures all aspects of its service are under direct control at all times.

Its only commercial activity is to provide goods transport services by road to and within Botswana, Swaziland, Namibia and Lesotho and, by not diverting its attention into other areas, it remains focused and avoids conflicts of priorities and interests.

The most common distribution of goods is Fast Moving Consumer Goods lines and the company’s long history has provided much familiarity with this type of traffic and comfortably maintains the servicing of its customers’ consignments in parallel with any tailored requirements of both suppliers and the importers of these commodities.

Other items transported are diverse and include:

  • raw materials
  • spare parts and tyres
  • construction equipment and materials
  • electronic equipment and
  • medical supplies etc.

The clients to whom we deliver include the whole spectrum of organisations, from State departments, hospitals, schools and parastatals, to all branches of private enterprise, retail, chain-store, individuals and both large and small companies.

Only the Best



To align with global desire to constantly reduce carbon footprint whilst maintaining its service offering in a no-nonsense environment that sets an exemplary benchmark for industry followers; To maintain a deep-set view of operating with Innovation, Sincerity & Integrity;
To be an industry Disruptor, a company that changes the traditional way an industry operates, especially in a new and effective way. 



To be the most reliable and dependable Cross-Border Road Freight Company operating to and within the BLNS territories. Delivering the best customer experience in the markets we serve with a sense of warmth, friendliness, individual pride, and positive Company spirit.
Offering customer service that is not just the best but legendary.

Innovation | Sincerity | Integrity

In an average month, GMR transports and distributes 1 million kilograms of goods comprising some 5000 consignments and made up of over 100 000 packages of differing shapes and sizes. 

The administration involved in documenting, controlling, customs clearing, and tracking these volumes of goods is considerable. GEMICK provides GMR with a single platform system that is both innovative, sophisticated, scalable, and bespoke.
GMR is able to generate detailed monthly reports, also tailored to suit specific customer requirements. The backend, open-source as well as its secure user-based systems are continually being updated and can also respond immediately to changes in procedures applied by the authorities at short notice.

In the build up to past procedural changes and adaptations, GMR consulted with the Road Freight Association on various matters and, under the auspices of that organisation, worked closely with the Inland Revenue and Customs authorities of South Africa, Botswana, and Swaziland regarding the introduction of Value Added Tax and the consequent major changes to border procedures and documentation. GMR was the first company to submit EDI clearances to both Botswana Customs and SARS.

GMR will always look for opportunities to add value to our service. All customers and suppliers enjoy a partnered commitment to provide clear communication and brilliance in service. The client base is long-term in nature and the newest business comes by way of direct recommendation from existing clients. GMR has always considered customer service to be the foundation on which the Group has developed and our faith in this fundamental policy remains absolute.

By continuously improving service in all areas, GMR will continue to justify their clients’ trust in them and thereby remain the benchmark Company in its specialised field.

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