Our Brand
GMR Freights commenced operations in 1976 and pioneered the concept of consolidating container loads of mixed goods from the Reef, transporting these by road to Botswana, and subsequently distributing those goods to a wide range of destinations in that country. This remains the core business of the Group, although a considerable number of single destination full-container loads are now transported. In 1985, we launched a similar service to Swaziland. Subsequent growth allowed us to begin a successful consolidation service into Namibia and Lesotho too.
Today, the Group, through our associated companies, has a substantial asset base in Botswana, South Africa and Swaziland, and owns outright all major assets, including warehouse facilities in Gaborone, Johannesburg and Mbabane, and the entire vehicle fleet. Our fleet of vehicles extends to some 80 units, ranging from main line super-links, through freight carriers and local delivery vehicles to pick-ups and forklifts. The Group now consists of several companies, each being responsible for a specific aspect of activity, such as long-haul transport, management of real estate, distribution and warehousing. This structure ensures that all aspects of our service are under our direct control at all times. Our only commercial activity is the provision of goods transport services by road to and within Botswana, Swaziland, Namibia and Lesotho and, by not diverting our attention into other areas, or into air and sea freight, we remain focused and avoid conflicts of priorities and interests.
Most of the goods we distribute are FMCG lines and we are therefore very familiar with this type of traffic and also with the special needs of both the suppliers and the importers of these goods. Other items transported are very diverse and include raw materials, spare parts, tyres, construction equipment and materials, electronic equipment and medical supplies. The clients to whom we deliver include the whole spectrum of organisations, from State departments, hospitals, schools and parastatals, to all branches of private enterprise, large and small companies.